![]() The featured snippet is short - usually, fewer than 60 words are transferred from your content to the Google search engine results page (SERP). What Is a Featured Snippet?įeatured snippets are a method that Google uses to deliver fast and accurate answers to search queries. If your business is featured with this ranking tool, it means that Google believes your website is the ultimate source for information on the topic and that you have created a satisfying and reliable user experience. One popular feature is Google’s featured snippet boxes, which the search engine rewards to authoritative sources. Google plays a big role in driving traffic to your business. Social media accounts that tell a story and connect on a personal level.A Google Business Profile to earn reviews for your business and make contact information accessible.A search engine optimization (SEO)-aligned website to get discovered by search engines.To stand out online, your business should have a solid digital presence, including: In fact, over 60 percent of all business transactions start online, even if someone completes the sale in-store. In today’s culture, customers seek out information on the internet before entering a business or spending hard-earned money. There are almost 2 billion websites online, making for plenty of competition no matter your industry. While having an online presence is very profitable, it is also very competitive. Having a robust online presence is essential for any business that wants to succeed in the long run.
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